FullAXS Mini Connectors
In the Press
A hero to all, he's Mini Pete!
When TE Connectivity wanted a unique way to launch their new mini-connector series, we agreed a fun character was needed to embody the TE spirit and the essence of the product. TE wanted an infographic they could display online, share as a PDF, and print as a poster.
Next, a series of animated banner ads and digital welcome mats were added to the project scope, as well as a life-size cut out of Pete for the launch team to keep display in their reception area. The highlight for me was receiving an email from the TE team lead, who wanted to show me that his entire team dressed up as Pete for Halloween. A true compliment in my book--I am still tickled each time I see th